Only honest reviews here

We are empowering women to be more savvy. Let’s shop with confidence together.
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Detailed Stories

Discover reviews, inspirations and recommendations from like-minded savvy fashion shoppers.

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Keeping It Legit

Our community and algorithms work together to filter spam, fake and unhelpful information.

Our Story

“No retailers can pay us to write reviews for them.”

– Keith, CEO

As much as we hate to admit it, we do love our dose of retail therapy. But we are often time-poor, budget-constrained and spend time thinking what’s worth buying. We discovered Singapore has the highest number of shopping refunds and complaints in Southeast Asia. Not cool.

So as problem-solvers and geeks, we set out on a mission to empower consumers to make more informed purchase decisions, with a platform powered by community and sexy data science. To be a place of trust, we kept ourselves neutral and not affiliated with any retailers. We also kept our platform ad-free  😀

Let’s help each other be more savvy shoppers, shall we?

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