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We are empowering women to be more savvy. Let’s shop with confidence together.
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Discover reviews, inspirations and recommendations from like-minded savvy shoppers.

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Brand Story

“No retailers can pay us to write reviews for them and we pledge to never sell our users’ personal data to anyone.”

– Keith, CEO

As much as we hate to admit it, we do love our dose of retail therapy. But we are often time-poor (and budget constrained) and spend time thinking what’s worth buying. We discovered Singapore has the highest number of shopping refunds and complaints in Southeast Asia. Not cool.

So as problem-solvers and geeks, we set out on a mission to empower consumers with knowledge, to make more informed purchase decisions. A platform backed by community and sexy data science was born. To be a place of trust, we kept ourselves neutral and not affiliated with any retailers. We also kept our platform ad-free 😀

Let’s help each other be more savvy shoppers, shall we?

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